Showbox, 'Emergency Declaration' Reverse Viral Controversy Requests Police Investigation

 Showbox decided to entrust the investigation to the police in relation to the so-called 'reverse viral controversy'.

Showbox announced on the 21st, "Today, we have requested the Seoul Metropolitan Police Agency to investigate the situation." He added, "I hope that the investigation agency will find out the truth and give severe punishment if the crimes of certain groups are revealed."

Viral advertising refers to intentionally distributing one-sided favorable reviews online, such as social media, in order to increase sales or sales of a specific product or content. Conversely, 'reverse viral' advertising means producing bad reviews about specific products and contents. 메이저놀이터

In the past, Showbox has claimed that the movie 'Emergency Declaration', which was released on the 3rd of last month, in charge of investment and distribution, suffered a reverse viral attack. Company A, suspected of engaging in reverse viral behavior, did not invest only in 'Declaration of Emergency' out of the four blockbuster Korean films (Alien + Human, Hansan, Emergency Declaration, and Hunt) that were released during the peak season this summer.

Showbox said, "Before and after the release of 'Emergency Declaration', we went through the process of checking various articles and ratings posted online. We have found circumstances that have spread and reproduced in a certain way.”

Showbox said, "We will continue to humbly accept criticism from the audience for the movie.536